Using Focus Groups for Community Development

Paul Lachapelle, Community Development Specialist, and Tara Mastel, Community and Economic Development Agent

Why use Focus Groups?
A focus group provides insightful understanding of complex issues and situations which cannot be gathered from standard multiple choice surveys or large public meetings.  Focus groups provide an opportunity for individuals to express their views in detail, to hear the opinions of others and to collectively develop resolutions to problems.  Both technical and anecdotal information can be presented and debated which can